It seems that there are cupcakes in every single cafe and coffee shop up and down the highstreet at the moment. Chocolate cake, carrot cake, coffee cake. Jam filling, chocolate sprinkles, vanilla icing. But I came across these whilst browsing online and I just loved them. Cupcakes on a stick- how creative?! I don’t know where you can buy them, but when I find out, I will be moving there.
Here are some other guerilla marketing examples for you to enjoy
As previously stated within earlier blog posts, I love stop motion, and the effect it creates just looks so clever. Here is a video I recently came across that incorporates stop motion. It is so inventive, and has those little comedy elements, which really makes you want to watch it again and again.
I absolutely love this TV ad, created by TBWA Belgium. The stop motion technique is being seen in a lot more work now, and this example in particular emphasises just how effective it can be. The whole idea of the advert is brilliant, and I hope you enjoy it just as much as I do :)
I came across some of these images the other day and I just had to share them. They are so clever, and it just goes to show what you can achieve on Photoshop. I personally don’t know how to use the programme, but after seeing these, I’m really going to try and learn!
Just thought that this was a pretty picture that could offer some inspiration
Art washes away from the soul the dust of everyday life
I think that this is one of my all time favourite paintings. Banksy is such an unbelievably impressive artist, and his work is always so thought-provoking and interesting. I love all of his pieces and just think that his ideas are so clever and creative.
I cannot wait to go and see this film. It has been so beautifully created, and by just watching the trailer, you can tell how visually impressive it’s going to be. Plus, the gorgeous Johnny Depp is in it, which is just the cherry on the top :)
This year, me and a group of 4 others decided to enter the Google AdWords Competition. We had to find a company that had never used AdWords before as part of their campaign, and get them to agree to us conducting an AdWords campaign for them. Google would then give us $200 to try run a 3 week campaign successfully.
Before this competiton, I never thought that so much time and work was going to have to be put in to the preliminary stages of the competition. I initially thought that you just had to think of a bunch of words or sentences that could be put on to the Google page when people searched for thosoe terms. Oh, how I was wrong. There are so many other elements that come in to it.
Firstly, you have to choose the sentences that people are most likely to search for regarding a particular topic. So for example, our company is a fast-track plumbing course in Bournemouth, and so one of our sentences is ‘become a pumber’. You then have to decide if you want that sentence to be exact (so the advert will only appear on the Google page if the person types in those exact words), or broad (where the advert will appear if the person only types in one or two of the words, in any order).
It is better to use exact sentences, as then it is more likely that you will get relevant people clicking on the advert, which should increase the number of people going on to book a plumbing course. However, if you choose broad, you will get a higher volume of people clicking on the advert, yet many of them wont be interested in what it has to offer.
After this stage, you then have to decide how much money you want to assign to the sentence. The higher the price you assign to it, the higher the chance you will be at the top of the adverts. However, you don’t want to bid too high, as you could run out of money too soon. Therefore, you need to work out how much money competitors are putting on the same search terms as you, in order to assign an appropriate price.
I think our group is at the stage now where we are ready to make our campaign live! Very scary stuff! I will try to update you on how things are going with it… if I don’t blog about it in the next week or so though, it’s probably going horribly wrong! Wish us luck!
